Francisco Salinas Guerra was born on September 16, 1878 in Las Escobas Ranch. He was the son of Jose Atancio Salinas and Maria Emilia Guerra. He was one of nine children. He had four brothers, Zaragosa, Salvador, Jose R. and Eduardo and four sisters, Manuelita, Margarita, Ramoncita, and Paulita. Francisco (Don Panchito) married Nicolasa Garcia October 31,1908 at El Brazil Ranch. Nicolasa was born September 10, 1882 in San Diego, Texas to Jose Pedro Garcia and Isabel Salinas. She grew up in El Brazil Ranch in Starr County. Francisco and Nicolasa had six children. Their first born were twin girls who died as infants. They are buried at the Las Escobas Ranch Cemetery, next to Jose Felipe Guerra Hinojosa's tomb. After the death of the twins, they had two sons Lauro H. and Ruben J., and two daughters, Maria Isabel and Maria Lucila. They lived and raised their family at Las Escobas Ranch. Francisco along with his brothers helped their father Jose A. Salinas with the management of the Las Escobas Ranch. It was a very big ranch operation and well known all over the county. When Jose A. Salinas died April 16, 1928 Las Escobas Ranch 18,000+ acres remained undivided for five years. Francisco inherited one ninth of the estate of his father along with his brothers and sisters. It took five years for the partition of the property among all the brothers and sisters to be finalized. Francisco was fifty years old when he inherited part of Las Escobas Ranch. Francisco's mother, Emilia had died in 1923, five years before his father. Francisco's siblings who inherited part of Las Escobas named their properties such as El Gato, El Monte, El LLano, Las Bolsas, El Siete, El Fresnito, La Gabiota and many others. All of Francisco's siblings started their own ranch operations independently. It was a complex and complicated partition. Family referred to it as "La Partition de 1933". Salvador Salinas, Francisco's brother, inherited the main ranch house. Ramona and Eduardo, two of the siblings married after their parents death. One can conclude that they remained living in the main house until their marriage. Salvador married the year his mother died.
Francisco started to make his own ranch improvements. He and his brother Salvador introduced Braham cattle but quickly changed to Hereford finding that Braham cattle were too wild for the primitive brush land. Through guidance of the Starr County Soil and Water Conversation District with headquarters in Rio Grande City, Texas, local farmers and ranchers along wtih Francisco changed their ways by analyzing their operation and made a study of resources including soil, grass and condition of the livestock. Some of the changes in the ranch were to give up dry land farming and the land was terraced to prevent water and soil erosion and put back into grass. Another suggestion was to reduce the size of the herd. The land was overgrazed. They began to use rotation grazing which would allow the land to rest. Roller cropping used for brush control. Fields were planted with buffel grass and blue panic. Other improvements were the introduction of registered Santa Gertrudis bulls into the herd to improve his commercial herd. The Santa Gertrudis were crossbred with the Herefords to produce a more satisfactory commercial animal. Las Escobas Ranch was implementing new and modern practices.
Francisco and Nicolasa tried to provide their family with the best they could. They had enough money to send one of their sons, Lauro away to private school in Laredo, Texas. Ruben Jesus, their oldest son assisted with most of the management of the ranch. Isabel was sent away to school. Isabel was sent to stay in McAllen, Texas with family so she could attend school. She stayed for a while and returned to Las Escobas home sick. They wanted their children to get an education. Lauro H. and Ruben J. were drafted during World War II. The family requested to spare Ruben from being drafted so he could take care of the family and it was granted. Ruben got married in 1940 and took care of the family and the ranch while his brother served in World War II. Later, Lucila, Isabel and Lauro got married and had children. Ruben and Lauro lived in Las Escobas and Lucila lived in El Rucio Ranch and Isabel lived in Rio Grande City, Texas.
Later, the concept of wildlife management was introduced as a secondary land management use. In 1950, long before the idea of wildlife management was popular an agreement was signed not to hunt any of the deer or javelina at Las Escobas Ranch for five years. This would allow the herd to build up. In 1956, the herds had increased to the point that hunting rights could be leased. This activity was heavily monitored. Hunting camps were set up and deer blinds were placed in various locations all over the ranch. A board in the camp house showed the location of the blinds. When a hunter chooses his site, he hangs his nametag on a nail marking the site so that other hunters will know the blind was in use. It became a big hunting operation at Las Escobas Ranch. Hunters from all over the country would come to hunt. Some hunters were given leases such as Haney, Estes, Postons, Shumacher, and many others. These hunters remained at Las Escobas for many years. Francisco increased the size of acres and property by making purchases of land from heirs of Las Escobas who were selling the land. Francisco was able to expand the size of the ranch with wise and smart management. He acquired more land by purchasing from heirs/cousins within Las Escobas Ranch.
Francisco was described by his daughter Isabel (Chabelita) as having a very easy going and calm personality. She said he had a good sense of humor and was somewhat of a prankster (era muy travieso). He was a kind, easy going, and a loving father and husband. She said he never spanked them when they were growing up. He was a short handsome and distinguished man. One of the many family stories is that when he wasn't working around the ranch, he enjoyed listening to novelas in the radio, loved to play the violin, enjoyed music such as "Los Montaneses del Alamo." Other family folklore about Francisco is that he wasn't very socialable; when there were lots of people at his house, he would disappear into the brush/woods for a few hours until all company left. He liked a quiet environment.
Francisco died March 13, 1957 at the age of 78 in Las Escobas Ranch after a lengthy illness due to a stroke. He is buried in City Cemetery in Starr County, Rio Grande City, Texas. His estate was managed by Lauro H. Salinas for a few years until Nicolasa, Francisco's wife died.